Introductions for guests:
Greg Burne for Big Active:
Creative consultancy specialising in graphic design and content production, mainly for music.
Helen parker for Blink Art:
Creative agency, working with photography, set design, film and most importantly illustration
Questions:
1Tell us about yourselves, what are the foundations that build your companies, and why are they important?
2. With your companies boasting a diverse range of members, working accross multiple disciplines, how do you find new artists to suit this spectrum?
3. Now knowing what we need to be hired, walk us through the process of a project?
4. Your companies have worked on some big projects, Big actives beck cover using stickers from 20 artists. And Blinks multiple areas crossing to produce videos, How do you pair creatives for these projects, whilst maintaining a healthy environment?
5. Lets talk about the relationship between agent and illustrator, Greg, you have stated in "thinking visually for illustrators" that the process isn't as simple as one finds jobs, the other makes work in response. Helen, you make mention of promoting your clients, could you both expand upon this? Tell us about the expectations for both parties?
6. Both companies came to be in different ways, operating in different times, big active opened it's doors in the 90's, whereas blink started in 2009. From these differing experiences, tell us about your experiences with change over the years, how the industry has changed with the advent of online promotion?
7. Speak to us about trends. How much of an influence do they have over your output? And what effect do they have on the industry as a whole?
8. To close, do you have any advice for new graduates?
I sent them over to patrick, and they got the all clear. Now its time to learn what I can of them and hope for the best. Fingers crossed.
Alongside the research for Big active and blink, I also agreed to present publishing with Bronte, having others conduct the research this time. We both streamlined and refined some questions, personally finding this one more difficult. Not having done the deep dive of research myself, I was finding it difficult to tailor the questions the same way I was able to for the others. Thankfully Bronte is in the know, so we can be confident presenting these also:
1. You guys clearly have distinct visual identities / tone of voice. Talk to us about how you achieve this, what is important to you in your output?
2. Speaking of your output, there is a clear difference amongst yourselves as commercial and independent publishers, could you discuss how the areas both differ, or even the similarities they possibly share?
3. Now we have an understanding of what you strive for, tell us what you look for in an illustrator, in terms of both their tone of voice, and work ethic?
4. Speaking of both your tone of voice, and the people you work with, tell us about the collaboration between the two. How do you showcase or merge both your own tone of voice, and that of the artist?
5. A big part of being an illustrator is to get your work out there. Do you have any advice on how to engage with an audience, speaking from your own experiences with social media, print, etcetera…
6. Continuing from beginner advice, do you have any pointers for starting a publication or press? What challenges and triumphs did you encounter? What to be aware of?
7. What trends have emerged within the publishing industry, and how do they impact what you do?
8. Do you have any advice for graduates, both generally speaking, and those wishing to work within publishing?
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