We were taught two methods of evaluation, both allowing us to understand and strengthen our practice. One is an inward look, what assets do I have, what weaknesses? The really interesting one that Isn't quite so obvious, is an analytical tool towards the world around us. Really interesting sessions.
SWOT
(Strengths, weaknesses, opportunities and threats)
Strengths:
-Strong digital skills, especially with adobe products, and an interest in learning further digital skills.
- Interest and ability to create colourful works.
- Ability to create both rendered and cartoon art.
Weaknesses:
- Use of physical medium, such as paint, clay etc...
- Writing skills, I have quite a lazy approach to writing up progress and process.
- Mixing media for process, sticking to the one material.
Opportunity:
- A budding interest in storytelling, possible career in comics or storyboarding.
- A year and a half left of uni to advance skills
- New technologies arising, possible new ways to create and share work.
Threats:
- Motivation and dedication, I have somewhat of a short attention span with lengthy self initiated projects, its time I focus and make something meaningful to me.
- Confidence in own work, Im never satisfied with outcomes a few days after their creation, making me reluctant to sell and share the work.
- Finding the right people to approach, I'm completely lost on the process of networking.
PEST
(Political, economic, social and technological)
Political:
-Workers rights, Pay rates, effecting how much employees can work.
- Importation of goods
- Planning laws
- Lobbying
Economic:
- Inflation and exchange effecting pricing and wages
- Local economy, prices and pay rates
- Import costs and charges
Social:
- Understanding of the local market
- Health conditions
- Local religious and cultural considerations
Technological:
- Self serve machines
- Self driving delivery
- Tech for production
- Advertising
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